Hockey Hype Video

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Situation

Air Force Hockey made it to the semi-finals of the Atlantic Hockey Conference Tournament. The Falcons needed to capitalize on the energy around the program as they were making an unexpected run toward the conference title and a berth to the NCAA Tournament.

Solution

As fans and recruits were mentally preparing for the showdown in Rochester, NY, we wanted to give a glimpse of the staff and players preparing themselves. We used a quick, easy to consume video to do this. Small things as simple as sharpening the skates can make the difference between winning and losing. The attention to details and the small things mirrors the story of the young Air Force team.

Outcome

The game didn’t go our way, but the video was talked about among all Air Force fans. It brought hockey to the forefront of conversation of the entire academy. Soon after it was posted, it had over a thousand views.