The Air Force Athletic department wanted a marketing campaign that effectively told their story. The recruiting department wanted something to send out to their recruits to show the bond between the players.
When looking at what makes the Air Force Academy unique, we realized that it wasn’t about absolute studs standing above everyone else. Rather, the Air Force Academy was about everyone coming together as a team to beat those with more talent and skill. It is taught in military training and on the field. Our We Fly Together campaign shares that story.
The campaign galvanized the fan base, the cadet wing, and team. It was widely accepted by the athletic department and used for multiple seasons. Attendance for multiple sports went up while using this campaign. The materials from the We Fly Together campaign was shared thousands of times.